. Bing is well-known for taking a harsh stance against the use of meta keywords, since anything resembling spam is an indication of other corner-cutting strategies — at least, according to them.

SEO Agencies typically will need one to two months to perform an audit on your existing site and digital footprint, then they will implement a new strategy when they have the digital lay of the land for your business, market, and competitors.

If you haven’t prioritized Particular SEO, you’re leaving a competitive advantage on the table. Your Particular consumers need to know you exist. After all, almost one-third of online consumers use the internet to search for Específico businesses on a daily basis. 

From outdated tactics to meaningless metrics, there's a lot to consider before deciding if your SEO partner is truly adding value or just providing you with fluff. Here are some of the key indicators I've seen that might mean it’s time to cut ties and find a new partner. 1. Lack of Understanding Your Business Goals

What kind of topics are your competitors covering in their content? What keywords are they ranking highly for that you don’t? If you or your agency are not investing time researching competitors, then you’re not doing SEO right. 

Like we pointed pasado with link schemes, these black hat tactics have consequences, the worst of which is getting blacklisted by Google or other search engines.

During the interview phase, one of the candidates made reference to an evolving recruitment policy. Instead or seeking the brightest SEO minds in the business, they had switched focus towards hiring those with a flair for sales. Their rational was that anyone could be taught SEO, but not everyone was a competent salesperson.

Review their SEO strategy, their case studies, and see if they’ve managed to achieve measurable results. If they can’t or won’t provide references or if the results aren’t measurable, then what reason is there to hire more info them?

This means that the SEO agency you’re looking to hire should be able to explain in simple terms what they can achieve and how.

I would just need to know which (if not both) services you’re open to checking demodé information about, either web design or SEO. Would you be open to seeing more brief info / quote for what I would like to accomplish?

Oh, and what’s ironic (and definitely a red flag) is that while you didn’t give them your email address or permission to contact you, they’ll almost always include some type of disclosure such as:

That means they’re unintentionally changing the results for other keywords while trying to get a foothold for the one they want.

Rather than focusing on products, services and landing pages that deliver your business the best returns, your SEO company will search for any opportunity to grow your organic presence.

Lastly, ensure your SEO company provides monthly reports that track progress towards meeting these goals. These reports should include progress on organic stats.